Search Engine Optimisation (SEO) is one of the most cost-effective forms of Digital Marketing as you don’t pay a cost per click when someone links to your website. SEO is instead about investing time and expertise for the immediate and long-term gain of clicks and revenue.
SEO is a critically important part of what search can deliver to your business with 100’s, 1000’s or even millions of people searching for your product; being prominent in the listings delivers a higher % of these people, 100% of the time!
The goal for SEO is to dominate a targeted list of keywords that can justify the effort required against the expected returns. These tend to be the higher volume, more expensive keywords associated with your business.
In order to achieve the best result from your campaign, our SEO delivery covers both offsite and onsite optimisations:
- Article marketing
- Text link advertising
- Online PR and blog promotion
- Directory linking
- Social marketing
- HTML coding
- Site performance
- Navigation and URL structure
- Website content
- Page metaname descriptions
As an SEO Company our approach focuses on the keywords most important to your business which will deliver you the best return, rather than just “doing SEO” and hoping for the best across the whole range of keywords. Furthermore, we ensure these are keywords that will interact with the consumer’s click journey to become a positive action on the site.