Category Archives: Social Media
Marketing Trends for 2013: No Marketing Without Social Media
In the last couple of years, many businesses have found their way onto social networking sites, and they have made social media a part of their strategy. But the adoption of social media for marketing purposes hasn’t always been successful. … Continue reading
How Facebook changes will affect businesses
Facebook and many other social media platforms now form a key part of marketing strategies for many businesses; from brands using them as engagement tools to companies aiming to drive as many people as possible into the sales funnel. So … Continue reading
What was Facebook’s announcement?
What was Facebook’s announcement? Graph Search – the 3 pillars to Facebook (Newsfeed, Timeline & the new Graph Search) Graph Search was built with privacy in mind. “Most of the content on Facebook isn’t public, so you want a way … Continue reading
Where is the Profit in Social Media?
Where is the Profit in Social Media? It is hard to express the profit that social media brings to a business in euro, pounds or dollars. Businesses that use social media can nonetheless measure the value of their social online actions. Every action … Continue reading
Effective searching on YouTube
Effective searching on YouTube YouTube is almost like another universe. It’s crowded with content with hundreds of thousands new videos being uploaded everyday. But what if you want to find videos that are being uploaded right now on YouTube? What … Continue reading
Picking the Right Social Media for Your Business – Video
The last in our series of Picking The Right Social Media for Your Business, welcome to part four – Video. Like photo and image sharing, the use of video online has increased exponentially in the last couple of years. Sites … Continue reading
Grafton Media's Midweek Medley – 05 September 2012
After seeing that great Terry Crews campaign from Old Spice last week I thought I’d do a retrospective of some of the biggest advertising campaigns that went viral online over the last few years
Vimeo and Old Spice team up for Muscle Music campaign
Old Spice have done it again. In fact I think it might be between T-Mobile and Old Spice for the title of King of the Brand Generated Viral Campaigns – It’s a bit of a long title I know – … Continue reading
Top 5 Tips For Improving Your SEO
Social Media and Search are the two most common ways a business can generate more visits to their website yet a lot of businesses still don’t understand the basics of Search. SEO stands for Search Engine Optimisation. This refers to … Continue reading
Grafton Media's Midweek Medley – 29 August 2012
It’s time again for the Grafton Media Midweek Medley! This week I thought I’d try for something a little educational. I saw the first video on the list earlier in the week and it got me think – what other … Continue reading