Marketing Trends for 2013: No Marketing Without Social Media

Social Marketing 2013

In the last couple of years, many businesses have found their way onto social networking sites, and they have made social media a part of their strategy. But the adoption of social media for marketing purposes hasn’t always been successful. Businesses mistakenly put too much focus on gathering a large number of followers, only to bombard their newly gained prospects with one-sided marketing messages. This old-school marketing tactic stems from belief that social media is just a cheaper and more effective way of getting your message across to a large audience. However, these businesses aren’t harnessing the true marketing potential of social media. Continue reading

Posted in Marketing, Social Media | Tagged , , , , , , | 4 Comments

How Facebook changes will affect businesses

Facebook Changes

Facebook and many other social media platforms now form a key part of marketing strategies for many businesses; from brands using them as engagement tools to companies aiming to drive as many people as possible into the sales funnel. So when Facebook changes it’s features, rules, design and layout, it’s important that we take notice and ensure that we’re making the most of any changes that might have an impact on us. Continue reading

Posted in Facebook, Social Media | Tagged , , , , , | Leave a comment

Google Nose

Google Nose

Google has launched a beta version of Google Nose. The new feature incorporates scents into search results. To access the new feature, simply carry out a random Google search and a Google Nose button will appear next to the Images button. You will then be redirected to a landing page which will allow you to try out Google Nose for yourself. Continue reading

Posted in Marketing, PR | Tagged , , , , | 4 Comments

We’re Hiring! Grafton Media – Community Manager Position (Intern)

Grafton Media

Description

Do you live and breathe social media? Always dreamed of breaking into a cutting edge digital marketing agency that works with some of the sharpest brands in the market?

We have a fantastic opportunity coming up in our Dublin office for an entry-level intern to work as a community manager alongside our social media team for some of our clients. During your time with us, you’ll get real-world training and experience from inside one of Irelands leading digital marketing agencies. Continue reading

Posted in Careers, Grafton Media | Tagged , , , , , , , | 3 Comments

Fanta – One of the world’s first edible print ads

Fanta-edible-print-ad

Who would have guessed that one day we would produce an edible print ad? Digital media has been chewing up traditional media for a while, but now you can actually eat print advertising. For decades, brands and particularly FMCG brands have been using print media to tell consumers that their product tastes better than any other on the market. However, the problem was that there was never any way of proving this to consumers through print media. Instead, print was used to raise awareness and position the product in the mind of the target audience while in-store promotions and sampling techniques were used to get consumers to taste the product. Continue reading

Posted in Branding, Marketing | Tagged , , , , , , , , | Leave a comment

Have you heard about Pitchify?

HaveyouheardoutPitchify

Are you the kind of person that is always thinking of business ideas and pitching them to friends and family? Well if you are, then Pitchify is the perfect platform for you to pitch to an entire room of likeminded entrepreneurs, business people and investors.

Continue reading

Posted in Marketing, The Team, Uncategorized | Tagged , , , , , , , , , | Leave a comment

What was Facebook’s announcement?

Facebook Graph Search

What was Facebook’s announcement? 

Graph Search – the 3 pillars to Facebook (Newsfeed, Timeline & the new Graph Search)  Graph Search was built with privacy in mind. “Most of the content on Facebook isn’t public, so you want a way to find things that have been shared with you.
10 percent of Facebook’s computing power is spent on ensuring privacy. Apparently. Continue reading

Posted in Facebook, Social Media, Technology | Tagged , , | Leave a comment

Web Summit Casts it’s Web Over Grafton Media with Partnership

howtolaunchamobileapp copy

Grafton Media announces Global Platinum Sponsorship Agreement with the Web Summit

Grafton Media, The Digital Media Agency are delighted to announce that they have agreed to be Global Platinum Sponsor for the very successful Web Summit for 2013.  With summits taking place in Ireland, UK, United States, Singapore and mainland Europe this will aid Grafton Media with its global expansion as it plans to open offices in New York and other locations during 2013.

The Web Summit is a series of tech events held in London and Dublin. In 2013, the Web Summit will launch events in New York and San Francisco. Last October’s Dublin Web Summit attracted over 4,200 attendees from 45 countries. Speakers included Tim Armstrong, CEO of AOL; Niklas Zennstrom, founder of Skype; Luke Woods, President of Beats By Dre and over 200 others. Continue reading

Posted in Grafton Media, Grafton PR, Marketing, SME Community, The Team, Uncategorized | Tagged , , , , , , , , | Leave a comment

Online Marketing – Keyword Research Tips

Keyword_Tool

Keyword Research Tips

The key to success in an online venture is dominating the search engines, particularly Google. 65% of all searches are done using Google, a fact which clearly cannot be ignored. One of the most significant elements of a successful search engine optimisation (SEO) campaign is keyword research. Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , | 5 Comments

Apple TV Giveaway!

Apple TV Giveaway!

To be in with a chance of winning an Apple TV all you have to do is enter your details below. Don’t worry we’ll never share your details with anyone else & that’s a Grafton Media promise. Continue reading

Posted in Competitions | Leave a comment